Advertising & Partnerships
Reach readers exploring football analysis, odds and bookmaker research. Build a partnership with clear terms and editorial independence.
Discuss a partnership →Who we work with
We welcome proposals from licensed bookmakers, affiliate programmes, payment providers and sports or betting technology services relevant to our readers.
WeBetSmart is an English-language betting intelligence platform. Readers use our football analysis, odds comparison, tracked results and bookmaker research to assess their options.
Audience & campaign fit
Our site has recently been updated, and its audience is developing. We do not promise a fixed number of impressions, clicks or acquisitions.
Ask for a dated GA4 and Google Search Console audience summary when discussing a campaign. We will confirm available country and device breakdowns before agreeing targeting; search clicks and website users are different measures.
Advertising formats
Display banners
From $100 per month. Final pricing depends on placement, duration and availability.
Propose a leaderboard (728 × 90) or sidebar creative (300 × 250), with a mobile version (320 × 100). Page selection, responsive sizes and a one-month or custom campaign term are agreed before booking. These are proposed formats, not a guarantee of inventory.
Sponsored blocks
Pricing on request. A clearly separated promotional block on an agreed, relevant page, labelled “Advertisement”. Creative, destination, placement and campaign dates require approval before publication.
Cooperation models
- Fixed fee
- An agreed placement and duration for a quoted fee.
- Revenue share
- Commission based on qualifying revenue, under agreed reporting terms.
- CPA
- Payment for a defined qualifying acquisition, with eligibility agreed in advance.
- Hybrid
- A negotiated combination of fixed fees, CPA or revenue share.
Commercial terms, attribution windows, reporting and payment schedules are agreed individually. No conversion or revenue guarantees.
Editorial independence & affiliate disclosure
We may receive advertising fees or affiliate commissions when readers follow partner links and complete qualifying actions. Paid placements are labelled “Advertisement”; paid links use sponsored and nofollow attributes.
We do not sell ranking positions, favourable reviews or links that pass search ranking credit. Commercial agreements do not buy editorial approval. Read our bookmaker rating methodology and bonus rating methodology for the criteria used in our comparisons.
Partner requirements
- A valid licence for every target market; unlicensed gambling operators are not accepted in those markets.
- Company details, operating history and evidence of reliable customer payouts.
- Transparent terms, including bonus eligibility, withdrawals and restrictions.
- Verifiable tracking, reporting and payment arrangements.
- Responsible gambling safeguards and adult-only targeting (18+ or the higher local minimum age). No misleading claims or promises of guaranteed winnings.
We review the brand, destination and proposed creative before accepting a placement. See our responsible gambling policy.
How a partnership starts
- Send your proposal with the details below.
- Our team reviews enquiries during business hours, Monday–Friday, 9:00–18:00 UTC. We aim to acknowledge enquiries within 24 hours; brand checks may take longer.
- We check licensing, audience fit, terms and creative.
- Both sides agree the scope, price, tracking and campaign dates before any placement goes live.
Send a partnership proposal
Include your target markets and licence details. Submitting a proposal does not reserve a placement.
Prefer email? . Include the same details listed below.
Page updated · Affiliate disclosure